In what may be a world first Erina Legal, a law firm on NSW’s Central Coast has launched an e-bay store for legal services.
On Monday 27th November the store was set-up offering fixed price legal services include drafting Wills, Property Conveyancing and Consultations.
On Monday 27th November the store was set-up offering fixed price legal services include drafting Wills, Property Conveyancing and Consultations.
It is here: http://stores.ebay.com.au/ErinaLegal
Erina Legal is trialing the online Auction site as a sales channel to complement its local marketing activities.
E-bay is a behemoth in the online marketing world, and in the last year they have been developing the online e-bay store product.
Most stores are geared towards physical products. Erina Legal has signed up with e-bay to create an online store for professional legal services.
We have offered a range of fixed price services via e-bay, including Conveyancing, Wills and Legal Consultations and hope people use the site to book services. We see the greatest long term benefit of the e-bay sales channel as the customer feedback mechanism.
If customers give positive feedback (which we are confident of) we will be able to display independent feedback on the quality of our service to other customers.
Our next step is to promote the e-bay store and see if people adopt it as readily for legal services as they do for other products – and then continue this experiment in online marketing by gathering feedback from customers.
Erina Legal is trialing the online Auction site as a sales channel to complement its local marketing activities.
E-bay is a behemoth in the online marketing world, and in the last year they have been developing the online e-bay store product.
Most stores are geared towards physical products. Erina Legal has signed up with e-bay to create an online store for professional legal services.
We have offered a range of fixed price services via e-bay, including Conveyancing, Wills and Legal Consultations and hope people use the site to book services. We see the greatest long term benefit of the e-bay sales channel as the customer feedback mechanism.
If customers give positive feedback (which we are confident of) we will be able to display independent feedback on the quality of our service to other customers.
Our next step is to promote the e-bay store and see if people adopt it as readily for legal services as they do for other products – and then continue this experiment in online marketing by gathering feedback from customers.
Erina Legal is a small legal practice on the NSW Central Coast specializing in Family Law, Conveyancing and Wills and Estate Planning. We are keen users of technology and are fascinated by the internet and it’s opportunities for small businesses.
